Aura — Growth Marketing for Med Spas, Salons & Beauty Businesses
Growth marketing for beauty & aesthetics

We help beauty businesses book more high-value appointments.

Aura is the growth partner for med spas, salons, and studios. Paid ads, local visibility, and automated follow-up — turned into a predictable booking system, not guesswork.

Specialists, not generalists. We work only with beauty & aesthetics businesses.

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Rebooking rate
4.9★
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Beauty & aesthetics focused
our promise
Who We Help

Built for your kind of beauty business.

Every segment has its own buyers, treatments, and booking patterns. Pick yours — the strategy is tailored to it.

Med Spas & Aesthetic Clinics

Injectables, laser, skin & body. We focus on consultation quality and premium treatment bookings — not just lead volume.

Explore med spa growth →

Hair Salons

Fill chairs, win higher-value services, and keep clients coming back with automated rebooking and reviews.

Explore salon growth →

Nail Salons

More recurring clients and strong local visibility, so your books stay full week after week.

Explore nail salon growth →

Estheticians & Studios

Facials, lash, brow & skincare. Booked appointments, fewer no-shows, and loyal repeat clients.

Explore studio growth →
The Aura Growth System

A simple system for a full calendar.

Five steps that turn local demand into booked, paying clients — and keep them coming back.

1

Attract

Google & Meta ads plus local search put you in front of ready-to-book clients.

2

Capture

Conversion landing pages and offers turn clicks into real leads.

3

Convert

Automated SMS & email follow-up books the appointment fast.

4

Retain

Rebooking flows and review requests build loyalty and 5-star proof.

5

Scale

We double down on what works and grow recurring revenue.

What We Do

The services that fill calendars.

Focused on the few channels that actually drive booked appointments and repeat clients.

Google & Local Ads

Capture high-intent searches the moment someone wants a treatment near them.

  • Search & Local Services campaigns
  • Google Business Profile optimization
  • Map-pack visibility

Meta Ads (IG & FB)

Beautiful, scroll-stopping creative that builds demand and fills your offers.

  • Offer & promo campaigns
  • Retargeting warm audiences
  • Creative that matches your brand

Booking Landing Pages

Fast, mobile-first pages built for one thing: turning visitors into booked appointments.

  • Offer-driven page design
  • Click-to-book & lead forms
  • A/B tested for conversions

Local SEO & GBP

Show up first when locals search — reviews, listings, and map rankings handled.

  • Profile & listing optimization
  • Review generation system
  • Local keyword visibility

Follow-up & CRM Automation

No lead left behind. Instant SMS/email follow-up and reminders that cut no-shows.

  • Speed-to-lead automation
  • Appointment reminders
  • Reactivation campaigns

Reviews & Rebooking

Turn happy clients into 5-star reviews and automatic repeat bookings.

  • Automated review requests
  • Rebooking & membership nudges
  • Loyalty & referral flows
Booking Calculator

Estimate your booked appointments.

Drag the sliders to see what a steady ad budget could turn into. Rough estimate — your real numbers depend on offer, market, and treatment.

Your inputs

Estimated each month

0
New leads generated
0
Appointments booked
$0
New revenue (first visit)

Illustrative estimate using an assumed ~$10 cost per lead. Actual results vary by niche, offer, and location.

Ready to stop guessing and fill your calendar?

Book a free strategy call. We’ll audit your local market and show you exactly where the booked appointments are hiding.

Book a Strategy Call
  • Beauty-specialist team
  • Booked appointments, not vanity metrics
  • Month-to-month, no lock-in
For Med Spas & Aesthetic Clinics

More high-value consultations — not just clicks.

Injectables, laser, body, and skin. We bring in qualified consultations for premium treatments and protect your calendar from no-shows and tire-kickers.

Sound familiar?

The med spa growth problems we fix.

!

Plenty of leads, but too many low-quality or price-shopping inquiries.

!

High cost per consultation and unclear return on ad spend.

!

No-shows and slow follow-up are quietly killing your calendar.

!

Premium positioning online doesn’t match the quality of your treatments.

!

Big promotions attract discount hunters who never come back.

!

You want more memberships and repeat treatments, not one-time visits.

What you get

A consultation engine built for aesthetics.

Lead quality first. We optimize for booked, qualified consultations and premium treatment value.

Qualified lead generation

Google & Meta campaigns tuned for consultation intent, with screening built in.

Speed-to-lead follow-up

Instant SMS/email + reminders so consultations get booked and actually show.

Premium positioning & reviews

Landing pages and a review engine that reflect a premium clinic, not a discount shop.

For Hair Salons

Full chairs and clients who keep coming back.

We fill open chairs with new clients, push higher-value services, and automate rebooking so your stylists stay busy and your retention climbs.

Sound familiar?

The salon problems we fix.

!

Slow days and empty chairs that you can’t predict or fill.

!

New clients come once and never rebook.

!

Too many low-ticket cuts, not enough color and premium services.

!

You rely on word-of-mouth with no steady stream of new bookings.

!

No-shows and last-minute cancellations cost you real money.

!

Competitors outrank you on Google and Maps for local searches.

What you get

A steady stream of bookings & rebookings.

Local visibility

Rank on Google & Maps for the searches that fill chairs near you.

New-client offers

Meta & Google ads with offers built to book premium services, not bargain cuts.

Rebooking automation

Automatic reminders and rebooking nudges that lift retention and fill slow days.

For Nail Salons

Books full of recurring clients.

Nails are a repeat business. We win the local search, bring in new regulars, and automate reminders so your chairs stay booked every single week.

Sound familiar?

The nail salon problems we fix.

!

You’re busy some weeks, dead others — with no steady flow.

!

Clients drift to whoever pops up first on Google.

!

No system to bring one-time clients back on a regular schedule.

!

Great work, but few reviews and weak local presence.

!

Walk-ins are unpredictable and hard to plan around.

!

No-shows leave gaps you can’t fill last minute.

What you get

Local visibility + repeat bookings.

Own the local map

GBP optimization and reviews that put you at the top when locals search.

Review engine

Steady 5-star reviews that build trust and beat nearby competitors.

Rebooking reminders

Automated 2–4 week reminders that turn one visit into a routine.

For Estheticians, Lash, Brow & Skin Studios

Booked appointments and loyal regulars.

Facials, lashes, brows, and skincare. We bring in new clients, cut no-shows, and build the loyalty flows that keep your appointment book full.

Sound familiar?

The studio problems we fix.

!

Your schedule swings between fully booked and uncomfortably quiet.

!

No-shows and last-minute cancels eat into a small calendar.

!

Clients love the service but don’t come back on a schedule.

!

You rely on Instagram alone with no predictable new bookings.

!

Hard to fill new openings when you add services or hours.

!

You want loyal members and packages, not one-off visits.

What you get

Fewer gaps. More loyal clients.

New-client campaigns

Instagram & local ads with offers designed to book first appointments.

No-show protection

Reminder and deposit-ready flows that keep your small calendar full.

Loyalty & packages

Membership, package, and rebooking nudges that raise lifetime value.

Services

Not services. A booking system.

Every piece works together toward one outcome: more booked, higher-value appointments — and clients who come back.

Google & Local Ads

Solves: not showing up for ready-to-book searches.

  • Search & Local Services Ads
  • Map-pack & GBP optimization
  • Outcome: high-intent booked appts

Meta Ads

Solves: inconsistent demand and quiet weeks.

  • Offer & retargeting campaigns
  • On-brand creative
  • Outcome: steady new-client flow

Booking Landing Pages

Solves: clicks that don’t become appointments.

  • Conversion-first design
  • Click-to-book & forms
  • Outcome: higher booking rate

Local SEO & GBP

Solves: losing local searches to competitors.

  • Listings & profile optimization
  • Review generation
  • Outcome: top-of-map visibility

CRM & Automation

Solves: slow follow-up and no-shows.

  • Speed-to-lead SMS/email
  • Reminders & reactivation
  • Outcome: more shows, fewer gaps

Reviews & Rebooking

Solves: one-time clients & weak proof.

  • Automated review requests
  • Rebooking & loyalty flows
  • Outcome: higher LTV & retention
Engagement

Simple, transparent, month-to-month.

A one-time setup to build your system, then a monthly retainer to run and grow it. No long lock-in.

Setup & Launch

One-time

  • Market & competitor audit
  • Landing page & tracking build
  • Campaign & automation setup
  • GBP & review system
Most popular

Monthly Growth Retainer

Recurring

  • Ongoing ad management
  • Follow-up & rebooking automation
  • Reviews & local SEO
  • Monthly reporting & strategy

Performance Add-on

Optional

  • Incentive tied to booked appts
  • Aligned to your growth
  • Added once results are proven
  • Upsells: extra locations & pages

Pricing is tailored to your market and goals — shared on your strategy call.

FAQ

Common questions.

Yes. We specialize in med spas, salons, nail salons, and esthetic studios — so our offers, ads, and automations are built for how beauty clients actually book.

No lock-in. We earn the relationship every month. There’s a one-time setup to build your system, then a simple month-to-month retainer.

Paid campaigns can start driving leads within the first weeks, while local SEO and reviews compound over time. We focus on speed-to-lead so inquiries convert quickly.

We build the automated follow-up so leads get an instant response. Your team handles the booking and the chair time — we make sure no lead falls through the cracks.

Just a strategy call. We’ll review your market, current bookings, and goals, then map the fastest path to a fuller calendar.

Results

Booked calendars beat vanity metrics.

A look at the outcomes we build for beauty businesses. Numbers shown are illustrative examples — swap in your real results as we deliver them.

Add photo / video
Med Spa · USA

From cheap clicks to premium consults

Challenge: high lead volume, low consult quality.

Solution: intent-tuned ads + speed-to-lead follow-up.

+__
Consults / mo
−__%
Cost per consult
+__%
Show rate
“Add a short client quote here.”— Owner, [Med Spa]
Add photo / video
Hair Salon · USA

Filling chairs and lifting rebookings

Challenge: unpredictable weeks, low retention.

Solution: local ads + automated rebooking flows.

+__
New clients / mo
+__%
Rebooking rate
__x
Return on ad spend
“Add a short client quote here.”— Owner, [Salon]
Add photo / video
Nail Salon · USA

Owning the local map

Challenge: weak online presence, few reviews.

Solution: GBP optimization + review engine + reminders.

+__
5-star reviews
+__%
Map views
+__%
Repeat visits
“Add a short client quote here.”— Owner, [Nail Salon]
Add photo / video
Skin Studio · USA

Fewer no-shows, more loyal regulars

Challenge: gaps in the calendar, one-off clients.

Solution: new-client offers + reminders + loyalty flows.

−__%
No-shows
+__%
Membership signups
+__%
Client LTV
“Add a short client quote here.”— Owner, [Studio]
Before / after

Drag to see the difference.

Before Aura

Quiet calendar

random walk-ins
With Aura

Booked solid

predictable appointments
In their words

What owners say.

★★★★★

“Add a real client testimonial here once you have it.”

M
[Owner name]Med Spa, [City]
★★★★★

“Add a real client testimonial here once you have it.”

H
[Owner name]Hair Salon, [City]
★★★★★

“Add a real client testimonial here once you have it.”

S
[Owner name]Skin Studio, [City]
About Aura

We’re not a generalist agency. We’re a beauty growth partner.

Aura exists for one industry: beauty and aesthetics. That focus is our edge — we know your buyers, your treatments, your booking patterns, and what actually fills a calendar.

Why specialists win

Focus beats “full-service.”

Working with Aura

  • Beauty & aesthetics only
  • Optimized for booked appointments
  • Proven playbooks per segment
  • Follow-up & retention built in
  • Clear monthly reporting

A generalist agency

  • Works with any industry
  • Chases likes & impressions
  • Starts from scratch each time
  • Hands you leads, ignores no-shows
  • Vague “awareness” results
Fit check

Who we work best with.

We’re a great fit if…

  • You run a med spa, salon, or studio
  • You want booked appointments, not vanity metrics
  • You can deliver a great client experience
  • You’re ready to follow up on leads fast

We’re not a fit if…

  • You want cheap one-off social posts
  • You’re outside beauty & aesthetics
  • You can’t handle more bookings yet
  • You expect results with no offer or follow-up
Resources

Beauty marketing, made simple.

Practical guides on getting more booked appointments and loyal clients. Placeholder articles — add your own posts as you publish.

Lead Generation

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Local SEO

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Retention

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Ads

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Retention

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Lead Generation

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Get the beauty growth newsletter.

One practical tip a week to book more appointments. No fluff.

Book a Strategy Call

Let’s fill your calendar.

Tell us about your business. We’ll review your market and come back with a clear plan to book more appointments.

  • 1
    Free market audit. We look at your local competition and visibility.
  • 2
    A tailored growth plan. The exact channels and offers for your segment.
  • 3
    No pressure. Month-to-month if we’re a fit; helpful pointers if we’re not.